Axele case study: The big picture, at my fingertips

Updated 12/15/2022: Axele is now LoadOps by Optym.

This Axele case study features Avalon National, LLC, a regional and long-haul carrier headquartered in Cassadaga, NY. Founded in 2010, the company prides itself on taking great care of customers and employees, and to that end, has even earned recognition as a C.H. Robinson Carrier of the Year twice.

When Ashley Pierce joined Avalon National as office manager and dispatcher, after just two days on the job, owner and president Ray Kaczar said, “You don’t need me. I’m going on the road.” “Oh, boy,” she thought. When Ray called to check on her the next day, Ashley had Avalon’s drivers completely booked out, rockin’ and rollin.’

With help from Axele.

One of the things Ashley loves most about Axele is that everything is right there.

“When you go to the weekly finance performance, it gives me the breakdown of my targets for the revenue for weekly, the revenue for the miles, per driver loaded mile and then my percentage,” Ashley says. “I’ve been keeping a good tab on those.

“It’s really helped me with the bigger picture of where Ray set those targets, and at any given time I can just click on it and say, ‘Okay, here’s my target. Where am I at? Where do I need to improve?’

“My drivers use the mobile app…I just had a new driver say ‘Wow, this is super easy compared to what I used before.’”
– Ashley Pierce, Avalon National

“And it’s so quick because it’s all right there at my fingertips. I don’t have to fight for it. I don’t have to run a report. It’s automatically there when I put in a rate con for a load.”

Axele case study: The bottom line

“Axele makes it, bottom line, easy. Time-saving, easy to use,” Ashley says.

“Go for it. You won’t regret it. I’ve used many, many other programs (as an EMT). I’ve been involved in actually developing other programs, too, and this has everything you need for one person dispatching and utilizing everything.

“It’s priceless, honestly.”

Want the full Axele case study? Get it now.

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