Why Isn’t Your Driver Training Effective?

Have you wondered why your driver training is not getting the results you want? In a recent webinar sponsored by Axele, leading driver training expert Kelly Anderson of the Kelly Anderson Group discussed why training is not working in so many companies.

Punishment has no training value

Kelly stresses the fact that punishment has no training value. If someone doesn’t know something, and you punish them for it, they still won’t know it. He gives an example of an incident that took place when he was eight years old. He and a classmate were sent to the principal’s office for not turning in their math homework.

“The principal looked at me and said, ‘Son, why didn’t you do your homework?’ I said, ‘Sir, because I don’t understand math. I did all my other homework, and I’ll do my math homework too if you’ll show me how. Is there some sort of trick or something that I just didn’t get? Because I just don’t know how to do it.’ He said, ‘Well there’s no trick to it, you’ve just got to do it. I’m about to give you boys a whipping.’ I looked at that principal at eight years old and I said, ‘Sir, you can give me a whipping, but I still won’t know math.’

“Well, he gave me that whipping,” Kelly recalls with a laugh.

Why is driver training so often reactionary?

During a safety conference, Kelly found the same approach as he listened to what the safety directors do to improve their DOT violations and action frequencies.

“Everything they said was reactionary,” Kelly explains. “’When a driver has a ticket, then I assign training. When a driver has an accident, then we bring them in for this training.’ I went to them and said,

“If driver training is effective to correct a behavior after an event happens, then why don’t we assign training proactively to stop the event happening in the first place?”

‘Then you and the driver won’t have the violation on your record.’ “That’s why drivers resent training, because it’s typically only given as punishment.”

“We’ve created this in the industry, because many fleets only assign training as corrective action.
So drivers are going to see that as punishment, because the only time they get training is as punishment. So we’ve got to change that paradigm, because we want drivers to realize that
every professional in the world takes ongoing professional development. When they’re required
to take ongoing professional development, they are in a great group of people, a highly trained group of people: nurses, doctors, lawyers and pilots.

“Now the other reason why they resent training is because they don’t understand the value of it
and they don’t understand what’s in it for them,” Kelly explains. “So once we start changing that, we can start changing the completion rate and the outcome.”

Want to know more about how you can improve the results from your driver training? Get our free report based on the webinar, “I’m Training My Drivers, But It’s Not Changing Behaviors.”

Get it now

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