Optym | In the News

FreightWaves: AI is not ready to tackle human nuances within logistics industry - Optym

Written by Jacob Eischen | Jun 29, 2023 6:46:00 AM

Automation, artificial intelligence and machine learning are all hot topics across the logistics industry. Companies dream of running seamless operations, and new technologies often promise to fulfill that dream.

As with all good things, however, sometimes less is more.

“Artificial intelligence is a huge buzzword. At the core of it, there is nothing artificial about our intelligence,” Optym Product Lead Danny Zeenberg said. “What we are really trying to do is make computer-assisted decisions. We’re not trying to tell people what to do.”

Read more from FreightWaves about dispatch optimization module LoadAi.