Gainesville, Fla. — Optym, formerly known as Innovative Scheduling, has changed its name effective March 31 as part of a comprehensive rebranding and the creation of a new corporate identity. Optym is a top provider of planning, scheduling and optimization software to Fortune 500 companies including railroads, airlines, mining companies, retail companies and more. The launch of the new Optym name, which is effective immediately, includes a new logo, tagline, website and corporate identity. The company’s founders believe this new brand better reflects the expanding and dynamic scope of the company’s work.
“As we have evolved over time, our focus has broadened”, said Dr. Ravindra K. Ahuja, President and CEO of Optym. “With our company’s progress and goals in mind, we felt it was the right time to have a name that better reflects what we do. So we started the process to develop a brand that will give us enough latitude to grow.”
Since the day Optym opened for business over 14 years ago, it has maintained a commitment to offering the best solutions for algorithmically optimizing transportation networks for clients in the transportation and logistics industry. Products include the full range of optimization capabilities from planning and modeling to simulating operations, and finally to the ultimate step of real-time optimization. In addition, Optym also has a line of products focused on business intelligence, which includes harvesting big data, data visualization and advanced data analytics. Looking ahead, the company places a premium on diversification as it relates to infrastructure.