Ep. 07: Priscilla Peters of Conversion Interactive Agency and Scott Dismuke of People, Data, Analytics

November 28, 2023

Drive insight into your day

Welcome to Optym's premier podcast, where we discuss genuine insights and practical wisdom from industry veterans, who have dedicated their careers to the transportation sector. Tune in to Semi-Related to tap into the valuable expertise that has shaped the industry's evolution.

Hosted by Jacob Eischen, this episode features Priscilla Peters, The Chief Marketing Officer for Conversion Interactive Agency, and Scott Dismuke, the VP of Operations for People. Data. Analytics (PDA). Peters brings a wealth of experience from her 26-year tenure in driver recruitment advertising. At the same time, Dismuke offers a fresh perspective from his data-centric role at PDA. Together, they dissect the intricacies of hiring practices and retention strategies in the context of the transportation sector.

The conversation ranges from personal industry journeys to the intersection of data and human experience in recruitment and retention processes. The dialogue reveals the symbiotic partnership between Conversion Interactive Agency and PDA, marrying recruitment data with retention insights to provide a comprehensive view of a driver's journey from click to hire—and beyond.

Semi-Related peels back the layers of driver sentiment, uncovering a preference for technology-assisted recruitment without sacrificing the human touch. The data-driven discussion underscores the importance of honesty in the recruitment process and the delicate balance of personal connection in the retention phase, especially during a driver's crucial first six months.

As the trucking industry navigates a shifting economic landscape, Eischen, Peters, and Dismuke offer a roadmap for companies looking to adapt their recruitment and retention strategies to the evolving expectations of today's drivers.

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    Curtis Garrett maps his experience in less than truckload to the future of the industry.
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    Mark Manera, the Founder & CEO of Supply Chain Fitness, discusses truck driver health and wellness.
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    Todd Haselhorst, the CEO and Founder of HEALE Labs discusses IoT and tokenization’s role in revolutionizing logistics.
  • Podcast Guest – Priscilla Peters – Scott Dismuke
    Conversion Interactive Agency’s Priscilla Peters and PDA’s Scott Dismuke discuss driver recruitment and retention in the trucking industry.
  • Podcast Guest – Scott Pecoriello – WeatherOptics
    Scott Pecoriello spotlights weather forecasting in logistics and how the industry can apply it.
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