Ep. 01: Jeff Graan of Turvo on the evolution from one size fits all to collaborative solutions

September 19, 2023

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Welcome to Optym's premier podcast, where we discuss genuine insights and practical wisdom from industry veterans, who have dedicated their careers to the transportation sector. Tune in to Semi-Related to tap into the valuable expertise that has shaped the industry's evolution.

How have SaaS solutions changed the transportation tech space?

In the first episode of the Semi-Related Podcast, Turvo Vice President of Innovation Jeff Graan joins Optym Chief Strategy Officer Chris Torrence as the very first guest. Jeff shares changes he’s seen over his 30 years of experience working with large asset providers and 3PLs before specializing in the SaaS TMS (transport management systems) space.

The conversation explores various aspects of the logistics industry, including challenges and opportunities. Chris and Jeff touch upon the evolving landscape of TMS and the shift towards tailored solutions instead of one-size-fits-all suites. Jeff emphasizes the importance of technology and collaboration in the industry, particularly in a post-COVID environment where customer expectations for visibility and speed have increased.

They delve into the newly established partnership between Optym and Turvo, highlighting how it addresses the needs of both asset-focused and brokerage-focused businesses. Furthermore, the discussion delves into the specific challenges faced by transportation firms as they navigate the transition from legacy TMS systems to modern solutions, with a key focus on addressing concerns and establishing trust within the industry.

Ultimately, the episode highlights innovative solutions change the logistics industry, offering state-of-the-art technology and user-friendly interfaces to help businesses succeed in a rapidly changing landscape.



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