Ep. 41: Smart scaling | Harman Cheema of Cheema Freightlines

February 6, 2025
SemiRelated

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Welcome to Optym's premier podcast, where we discuss genuine insights and practical wisdom from industry veterans, who have dedicated their careers to the transportation sector. Tune in to Semi-Related to tap into the valuable expertise that has shaped the industry's evolution.

On this episode of Semi-Related, Shaman Ahuja sits down with Harman Cheema, CEO of Cheema Freightlines, to discuss the journey of building and scaling a trucking company. Harman shares how he and his father grew their business from a single truck to a fleet of 500, navigating industry shifts, technological changes, and the ever-present challenge of driver retention.

They dive into key milestones in Cheema Freightlines' evolution, including the transition from power-only to owning trailers, the growing pains of reaching 100+ trucks, and the importance of leadership at scale. Harman also talks about technology adoption in trucking—how ELDs, dash cams, and automation tools have changed the industry—and the delicate balance between human connection and efficiency in driver management.

From the challenges of running a family-owned trucking business to the future of AI-driven dispatching, this conversation is packed with insights for trucking professionals, fleet owners, and anyone interested in the logistics world.

Tune in to hear how Cheema Freightlines is staying ahead in an ever-changing industry while keeping drivers at the heart of the business.

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